Pru Life UK's history began in the Philippines in 1996. It was incorporated in January and given a license to operate by the Insurance Commission in June.

Pru Life UK is a subsidiary of financial services giant Prudential plc based in London, United Kingdom. Prudential plc has more than 20 million customers worldwide as of October 2019. It has a market extending to the United States, Africa, and Asia.

Pru Life UK History

Pru Life UK Pioneered VUL in 2002

In 2002, Pru Life UK pioneered the sale of variable unit-linked life insurance in the Philippines. Filipinos first had access to VUL when Pru Life UK introduced its product Prulink Investor Account. 

Today, many other life insurance companies offer variable unit-linked life insurance. Pru Life UK together with other companies remains the current market leader in the sale of VUL in the Philippines. 




Pru Life UK Acquired other Companies

In 2001, Pru Life UK acquired Allstate Life Philippines and in 2002 acquired ING Life Philippines. These acquisitions boost the market share of Pru Life UK in the life insurance industry. 

Prudential plc (and Pru Life UK) not Related to Prudential Financial Inc. and Others

Prudential plc, a company incorporated in the United Kingdom is not affiliated with Prudential Financial Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom. Pru Life UK and Prudential plc are also not affiliated with Philippine Prudential Life Insurance Company Inc., or Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc., all Philippine-registered companies.